HOW TO VERIFY NEW BALANCE AUTHENTICITY: A STEP-BY-STEP GUIDE

How to Verify New Balance Authenticity: A Step-by-Step Guide

How to Verify New Balance Authenticity: A Step-by-Step Guide

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New Balance is a globally recognized sneaker brand known for its premium craftsmanship, comfort, and innovative designs. However, copyright New Balance shoes are becoming more common, making it essential to know how to verify their authenticity. Whether you’re buying online, from a reseller, or in-store, follow this guide to ensure you’re getting a genuine pair.

1. Buy from Authorized Sellers

The easiest way to ensure authenticity is to purchase from official and trusted retailers:
New Balance flagship stores or outlets
The official New Balance website or authorized e-commerce platforms like Zalora, JD Sports, or Foot Locker
Reputable sneaker stores such as Commonwealth, Titan, Urban Athletics

 Avoid buying from:
Unverified online sellers on Shopee, Lazada, or Facebook Marketplace
“Too good to be true” deals from third-party websites
Sellers who refuse to provide proof of authenticity

2. Check the Price

  • Authentic New Balance sneakers range from $80 to $250 (₱3,000 to ₱15,000+), depending on the model.
  • If a seller is offering a pair for less than half the retail price, it’s likely fake.
  • Check the official New Balance website to compare pricing before purchasing.

3. Inspect the Shoe Box and Label

  • Genuine New Balance sneakers come in a sturdy, well-printed box with accurate branding.
  • The box label should include:
    • Model number
    • Shoe size
    • Manufacturing country
    • A clear barcode
  • Fake boxes often have blurry text, spelling mistakes, or incorrect details.

4. Verify the Shoe Tag and Serial Number

  • Inside the tongue or insole, you’ll find a shoe tag that displays:
    • Serial number
    • Model number
    • Country of manufacture
  • The serial number should match the box label—if not, it’s a fake.
  • Fake shoes often have misaligned text, incorrect fonts, or missing details on the tag.

5. Inspect the Logo and Branding

  • The "N" logo should be symmetrical, cleanly stitched, and properly placed.
  • Fake New Balance shoes often have off-center logos, incorrect font sizes, or messy stitching.
  • Check the tongue tag, heel, and insole branding—counterfeits may have distorted or missing details.

6. Analyze the Materials and Build Quality

  • Authentic New Balance shoes are made with high-quality suede, mesh, or leather.
  • Fakes often feel flimsy, stiff, or have a strong chemical odor.
  • Run your fingers over the material—real New Balance shoes have a premium texture, while fakes may feel rough or plastic-like.

7. Check the Sole and Stitching

  • Genuine New Balance sneakers have precise stitching with no loose threads.
  • Fake versions may have uneven stitching, excessive glue marks, or detached soles.
  • The outsole should be made of durable rubber with well-defined tread patterns—fakes often have weak, slippery soles.

8. Scan for QR Codes or Authentication Features

  • Some New Balance models include QR codes that link to the official website.
  • Scan the QR code—if it doesn’t work or leads to a fake website, it’s likely a copyright.
  • High-end models may also have holographic stickers or security tags.

9. Compare with Official New Balance Images

  • Visit newbalance.com and compare your pair with official product photos.
  • Pay attention to stitching, logo placement, and material finish—if anything looks off, it may be a fake.

10. Ask for Proof of Purchase

  • If buying from a reseller, ask for the original receipt or proof of purchase.
  • Legitimate sellers will be able to provide clear purchase details, while fake sellers may avoid your questions.

Final Thoughts

With copyright New Balance sneakers flooding the market, it’s crucial to verify authenticity before making a purchase. Follow these steps to check the details, compare with official sources, and always buy from trusted retailers. A genuine pair will not only last longer but also provide the superior comfort and performance that New Balance is known for.

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